109th Auction

2023/11/18

Lot 300

Rolex
Bucherer's Anti Magnetic

A stunningly beautiful, extremely rare, double-signed vintage wrist chronograph with flat chronograph pushers, 30 min. counter, black tachy scale and blue telemeter scale with rare kilometre indication - sold by famous Bucherer jewellers, recently acquired by Rolex, after an almost 100-year relationship between the two brands

Sold

estimated
22.00030.000 €
Price realized
25.000 €
specific features
Case
Steel, push back, flat rectangular chronograph pushers.
Dial
Silvered, luminous indexes/Arabic numerals (radium), blued luminous hands (radium).
Movement
Manual.
Case no.041339
Ref.2508
Cal.Valjoux 23
Diam.36 mm
Circa1945
Ctry.Switzerland


Rolex launched the double-pusher chronograph reference 2508 in the mid 1930s with a 38 mm case size, oval chronograph pushers and a very striking shiny bezel. Refererence 2508 achieved extremely successful sales figures, mainly because of ist fine, well-balanced dial with large subdials and lateral scales. In the mid 1940s, reference 2508 was launched in a smaller 36 mm case, which was more appealing to public taste at the time; the dial size however and the square flat chronograph pushers with distinctive facets remained the same ( as seen in this example). This is a rare and highly sought-after solid steel model with a beautiful shiny bezel and large lugs. A case that has been rarely and expertly polished over the years.
The dial has developed a marvelous patina without the Rolex crown but with the Rolex name and the additional signature of the famous watch retailer "Bucherer" in Luzern. Also very rare are the double designations "Fab. Suisse" at 6 o’clock in the inner second ring and "Swiss Made" on the outer edge of the tachy scale, as well as the desired telemeter scale showing kilometres instead of miles. All things considered this wrist chronograph represents everything a demanding collector could wish for.


It recently emerged that Rolex will take over the 135 years-old Swiss family firm, because watch and jewellery retailer Bucherer has no successor. Bucherer and Rolex look back on over 90 years of cooperations going back to the time of Rolex founder Hans Wilsdorf, who was personally known to Jörg Bucherer.