106th Auction
2022/5/21
Lot 400
Jaeger-LeCoultreReverso Duoface
Large double-sided façade outdoor clock - neon advertising by Jaeger-LeCoultre - with assembly instructions
Sold
estimated
5.000—8.000 €
Price realized
4.000 €
specific features
Case
Anodised aluminium, chrome-plated, rib pattern.
Dial
Glass, neon lighting.
Movement
Two clock movements, battery-operated, radio-controlled; lighting via separate electricity supply.
Diam.770 x 666 x 210 mm
Circa1995
Ctry.Switzerland
Wt.55000 g
This double-sided façade outdoor clock is designed like Jaeger-LeCoultre's classic reversible watch in a swung-out position. It goes back to Jaeger-LeCoultre's legendary Reverso sports model from 1931. Originally designed for polo players, the Reverso has a classic reversible case that provides protection for the crystal and dial.
This outdoor watch was created as a façade illuminated advertisement by the Jaeger-LeCoultre company for its concessionaires. Its two neon-illuminated dials are identical on the front and back and have black Arabic numerals and blackened steel hands. Inside are two radio-controlled movements.